BreastHab Rebrands as Thera Rehab, Expanding Identity While Keeping Specialized NYC Services
New York City, United States - May 23, 2026 / Thera Rehab Physical and Occupational Therapy /
BreastHab has officially rebranded as Thera Rehab Physical and Occupational Therapy, a Midtown Manhattan private practice specializing in breast rehabilitation, lymphedema therapy, and post-surgical recovery across New York City and the Tri-State Area.
The specialized New York City rehabilitation practice formerly known as BreastHab has completed a formal rebrand, now operating under the name Thera Rehab Physical and Occupational Therapy. The transition marks a notable shift in the clinic's public identity while preserving its clinical focus on breast cancer rehabilitation, lymphedema care, and post-surgical recovery. The updated name reflects the practice's broader therapeutic scope and its ongoing commitment to patients across New York City and the Tri-State Area, served from its Midtown Manhattan location at 115 West 30th Street.
A New Name, The Same Specialized Care
The transition from BreastHab to Thera Rehab in NYC does not involve any restructuring of services or ownership. The practice continues its one-to-one session model, which distinguishes it from larger rehabilitation centers where patients may be seen by multiple providers. Clients receiving care for post-mastectomy recovery, axillary web syndrome, post-implant mobility restrictions, scar tissue management, mastitis, and lymphedema management will continue working with the same clinical team under the updated name.
The Midtown Manhattan clinic draws patients from across New York City's five boroughs as well as from New Jersey and Connecticut. The Tri-State Area reach has been a consistent part of the practice's patient base, supported by the concentration of oncology centers, plastic surgery practices, and major hospital systems within commuting distance of the clinic - located steps from Penn Station at 115 West 30th Street, New York, NY 10001.
Why the Rebrand Now
The decision to retire the BreastHab name was driven by the recognition that the previous brand, while descriptive, did not fully represent the range of conditions treated at the clinic. Lymphedema management, for instance, extends beyond breast cancer contexts to include patients recovering from other oncological surgeries, cosmetic and reconstructive procedures, vascular insufficiency, and other fluid retention disorders. The name Thera Rehab is intended to reflect that expanded clinical scope while preserving the specialized nature of the practice.
"The rebrand allows us to more accurately represent the full range of care we provide - from breast cancer rehabilitation and lymphedema therapy to cosmetic surgery recovery and mastitis treatment - while keeping our Midtown Manhattan location as the anchor for patients across the region. Every session remains one-to-one with a licensed therapist who brings specialized, hands-on expertise to each unique recovery journey."
- Sabrina Rana Vaishnavi, MPT CLT, Co-Founder, Thera Rehab Physical and Occupational Therapy
Services Offered Under the Thera Rehab Name
Thera Rehab in NYC provides physical and occupational therapy with a clinical concentration in the following areas:
• Breast cancer rehabilitation, including pre-hab, post-surgical scar tissue mobilization, range-of-motion restoration, and support throughout active treatment
• Lymphedema therapy, including Complete Decongestive Therapy (CDT), manual lymphatic drainage, and compression garment fitting, assessment, and recommendations
• Cosmetic and reconstructive surgery recovery, supporting patients following procedures such as DIEP flap reconstruction, liposuction, abdominoplasty, body lifts, breast augmentation, mommy makeovers, and breast reductions
• Axillary web syndrome treatment, a condition commonly arising after sentinel lymph node biopsy or axillary dissection
• Mastitis and clogged milk duct treatment, including milk blebs and milk blisters
• Scar management and prevention, including treatment for fibrosis and soft tissue adherence
• Lymphatic care and wellness, including manual lymphatic drainage after surgery and vascular insufficiency support
All sessions are conducted on a one-to-one basis, with each patient working directly and exclusively with their assigned therapist throughout the treatment session. The practice does not operate on a group or shared-session model. Thera Rehab's clinical team includes Certified Lymphedema Therapists (CLTs) and Certified Cosmetic Surgery Therapists (CCSTs) with advanced training in oncology rehabilitation and manual therapy.
Location and Accessibility
The clinic is located at 115 West 30th Street, Room 502B, New York, NY 10001, in Midtown Manhattan, steps from Penn Station and accessible via multiple subway lines. This location makes the practice reachable for patients traveling from Long Island, Westchester, New Jersey, and Connecticut, in addition to Manhattan residents. Appointments are available by referral or direct scheduling, and the practice works with a range of insurance providers for covered conditions including lymphedema management. Thera Rehab is open Monday through Friday, 7am to 7pm.
Patients who previously received care under the BreastHab name are being notified directly. All medical records, treatment plans, and clinical relationships remain unchanged. The rebranding applies to the clinic's name, digital presence, and patient-facing materials only.
About Thera Rehab Physical and Occupational Therapy
Thera Rehab Physical and Occupational Therapy is a private rehabilitation practice located in Midtown Manhattan, New York City. The clinic specializes in breast cancer rehabilitation, lymphedema therapy, mastitis treatment, scar management, and post-surgical recovery - serving patients from New York City and the Tri-State Area. All sessions are conducted one-to-one by licensed physical and occupational therapists with specialized training in oncology rehabilitation, lymphatic care, and manual therapy techniques. Thera Rehab is a proud sponsor of the 2025 Making Strides Against Breast Cancer Walk and a member of the National Lymphedema Network. Learn more at www.thera-rehab.com
Contact Information
Company: Thera Rehab Physical and Occupational Therapy
Phone: (917) 319-4492
Email: info@thera-rehab.com
Address: 115 W 30th St RM 502B, New York, NY 10001
Contact: Megan McCarthy, Co-Founder
Website: https://www.thera-rehab.com
Contact Information:
Thera Rehab Physical and Occupational Therapy
115 W 30th St RM 502B
New York City, New York 10001
United States
Megan McCarthy
+1-917-310-4492
https://www.thera-rehab.com
