• The Orange Sprinkle Donut fundraising campaign was developed in 2021 by a group of Indigenous Tim Hortons restaurant owners and to date has raised over $6.2 million for Indigenous organizations.

• 100 per cent of the proceeds from Orange Sprinkle Donut sales will be donated to the Orange Shirt Society, the Gord Downie & Chanie Wenjack Fund, the Indian Residential School Survivors Society, Ulnooweg Education Centre, and in Quebec, the New Pathways Foundation.

TORONTO, Oct. 6, 2026 /CNW/ -- Tim Hortons and its restaurant owners across Canada are proud to announce that $979,000 was raised for Indigenous organizations through the sixth annual Orange Sprinkle Donut campaign, held on the National Day for Truth and Reconciliation.

Every Sept. 30, Tim Hortons restaurant owners donate 100 per cent of proceeds from Orange Sprinkle Donut sales to organizations supporting Indigenous communities across the country.

First developed in 2021 by a group of Indigenous Tim Hortons restaurant owners, the campaign has now raised over $6.2 million for the Orange Shirt Society, the Gord Downie & Chanie Wenjack Fund, the Indian Residential School Survivors Society, Ulnooweg Education Centre, and in Quebec, the New Pathways Foundation (Fondation Nouveaux Sentiers).

"Every Orange Sprinkle Donut sold this year represents a guest who chose to take part in this important campaign," said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. "We're grateful to our restaurant owners and their teams for rallying behind this campaign year after year, and to our guests for helping turn a single day of purchases into lasting support for Indigenous organizations across Canada."

QUOTES
"The Orange Shirt Society is proud to partner with Tim Hortons through the Orange Sprinkle Donut campaign. This initiative is more than a fundraiser, it is an opportunity to spark conversations, increase awareness, and support the ongoing journey of truth and reconciliation."
Phyllis Webstad, CEO & Co-Founder, Orange Shirt Society

"Through the Orange Sprinkle Donut campaign, Tim Hortons is helping the Gord Downie & Chanie Wenjack Fund bring learning and action into classrooms from coast to coast to coast through our Legacy Schools program. As we commemorate the 10th anniversary of Gord Downie's Secret Path, we're reminded of his simple but powerful call to Do Something. Through the generosity of Tim Hortons and its customers throughout Canada, every Orange Sprinkle Donut purchased helps educators and students answer Gord's call and take meaningful steps toward reconciliation."
Sarah Midanik, President & CEO, Gord Downie & Chanie Wenjack Fund

"The generosity of Tim Hortons guests across the country directly supports survivors and families impacted by residential schools, helping us meet the growing need for culturally safe crisis response, wellness, and healing services. Meaningful reconciliation requires ongoing action, and we are grateful for the collective commitment demonstrated through this campaign."
Angela White, Executive Director of the Indian Residential School Survivors Society (IRSSS)

"The Orange Sprinkle Donut campaign gives Canadians an opportunity to contribute to something that has a meaningful impact for Indigenous youth. That support allows us to bring together Elders and Knowledge Holders, researchers, professionals and experts from different fields to create exceptional camp experiences. Together, we're giving youth opportunities to connect with culture, explore new interests, build relationships and see new possibilities for their future."
Denise Whynot, Seasonal Programs Manager for Ulnooweg Education Centre

"The strength of this campaign lies in the collective commitment it inspires in support of Indigenous youth. Through the engagement of Tim Hortons, its restaurant owners, team members and guests, meaningful resources are made available to organizations working directly with communities. Thank you!  For the New Pathways Foundation, this support allows us to invest even more in the potential of First Nations youth and help create opportunities that reflect their aspirations and realities."
Marie-Claude Cleary, Executive Director, New Pathways Foundation

ABOUT TIM HORTONS
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.

SOURCE Tim Hortons