New York City, New York, July 13th, 2026, Chainwire
July Spend Fest delivers 2X Points and doubles cashback earning limits without requiring users to surrender control of their assets
Tria, the self-custodial neofinance platform built for crypto-native users, today announced July Spend Fest, a month-long campaign that doubles card Points on every purchase and doubles the cashback spend cap across every card tier, giving users significantly richer rewards while maintaining full self-custody of their assets.
Running through July 31, 2026, at 11:59 p.m. UTC, the promotion applies automatically to every Tria Card holder. There is no opt-in, no staking requirement, and no asset lock-up.
The campaign builds on Tria's broader mission of bringing premium financial products to self-custody. While traditional fintech apps and centralized exchange cards typically require customers to deposit assets under the platform's control to unlock competitive rewards, Tria continues to prove that users can earn those same benefits without giving up ownership of their funds.
"Rewards have become one of the biggest reasons people accept custodial platforms, even when they'd rather keep control of their assets," said Ronald Tato, Head of Ecosystem at Tria. "We're showing that those two things don't have to be connected. Users shouldn't have to hand their assets to someone else just to earn meaningful rewards every time they use their card."
Throughout July Spend Fest, every eligible Tria Card purchase earns double Points. Virtual cardholders earn 2 Points for every $1 spent, up from one Point, while physical Signature and Premium cardholders earn 3 Points per $1, up from 1.5 Points.
The campaign also doubles the monthly cashback spend cap across every membership tier, allowing users to earn each card's full cashback rate on twice as much monthly spending before transitioning to the standard base rate.
For the duration of the campaign:
- Virtual Card: cashback spend cap increases from $100 to $200
- Signature Card: cashback spend cap increases from $1,000 to $2,000
- Premium Card: cashback spend cap increases from $2,000 to $4,000
Cashback percentages themselves remain unchanged. Instead, users can earn those higher cashback rates across substantially more monthly spending.
The promotion applies to eligible purchases made online, in-store and while traveling, and every eligible Tria Card holder is automatically enrolled.
July Spend Fest follows the recent launch of VIP Trading Badges, which brought exchange-style VIP trading incentives to a self-custodial platform for the first time. Together, the launches reflect Tria's strategy of eliminating the longstanding tradeoffs that have historically pushed users toward custodial financial products. Whether trading or making everyday purchases, users can now access premium incentives while remaining in control of their assets.
About Tria
Tria is the self-custodial neofinance platform built for crypto-native users. It offers the Tria Card with up to 6% cashback, futures trading via Hyperliquid, and Decibel. Potentially earn across more than 100 protocols, Swap with BestPath routing, on- and off-ramp capabilities, and Tria Travel. Tria is currently in private beta.
Contact
Jon Lindsay PhillipsPhillComm Global
Tria@PhillComm.Global

