New Punch collection pairs serious scrubbing power with playful design, bold colours and fruit-inspired shapes to make tackling everyday messes a little more satisfying.

TORONTO, Sept. 2, 2026 /CNW/ -- Vileda is putting a fresh spin on an everyday cleaning essentials with Punch Sponges, a new collection of fruit-inspired scrub sponges designed to bring more personality, and more performance to the kitchen sink.

Available in Lemon, Apple and Orange, Punch sponges combine Vileda's high-performance cleaning technology with playful shapes, vibrant colours and fruity scent. The collection is designed for people who want their everyday essentials to work hard without looking or feeling ordinary.

But Punch isn't just about good looks. The sponges combine powerful, non-scratch cleaning performance with playful, fruit-inspired designs, while standing up to daily messes. Designed to rinse clean easily and stay fresher longer, they're also dishwasher safe for continued use. Whether cleaning delicate glassware, wiping down countertops or tackling baked-on messes, there's a Punch sponge designed for the job.

"At Vileda, we believe cleaning products should do more than just get the job done. With Punch, we've reimagined the everyday sponge by combining powerful cleaning performance with playful designs, unique textures, and a fruity scent that brings a little more joy to daily routines. Each sponge is purpose-built for a different cleaning need, making it easier to choose the right tool for every mess." - Lynn Kubiak Omnichannel Brand Manager US/CAN

Meet the Punch Lineup

Lemon: The Flexible Scrub Sponge

Flexible design. Lemon is made for everyday cleaning and hard-to-reach spaces, with a flexible design that makes it easy to clean inside glasses, bottles and other hard to reach areas.

Apple: The Multi-Purpose Scrub Sponge

Your everyday go-to. Perfect for everyday cleaning. It stays firm in cold water for tougher scrubbing and softens in warm water for wiping surfaces and soaking up spills, making it versatile enough for kitchens, bathrooms and beyond.

Orange: The Heavy-Duty Scrub Sponge

Bring on the tough stuff. Orange is designed for tougher cleaning tasks, delivering powerful scrubbing performance to tackle stubborn grease, grime, and stuck-on messes with ease

Put Punch to the Test at the Canadian National Exhibition (CNE)

Vileda will bring Punch Sponges to life at the CNE on September 2 and 3, where visitors can see the collection in action through live product demonstrations, take on the 30-Second Cleaning Challenge, and get hands-on with the new sponges.

Availability

Vileda Punch Sponges are available now at Home Hardware, Amazon and Walmart, with availability at Canadian Tire beginning the second week of September.

MSRP: $5.99 CAD each; four-pack available only on Amazon for $19.99 CAD.

About Vileda

Vileda is a leading household cleaning brand from the Freudenberg Group, with a long-standing history of developing innovative cleaning solutions designed to make everyday household tasks easier and more effective. From floor care and laundry tools to sponges and cleaning accessories, Vileda combines practical functionality with thoughtful product design to help consumers get more out of their cleaning routines.

SOURCE Vileda/Freudenberg Group